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How does alt text impact a website's search ranking?

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How does alt text impact a website's search ranking?

Asked on Dec 09, 2025

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Alt text, or alternative text, is used in HTML to describe the content of images on a webpage, which helps search engines understand the image content and improves accessibility for users with screen readers. Proper use of alt text can enhance a website's SEO by providing context to search engines and improving the overall user experience.

Example Concept: Alt text helps search engines index images by providing descriptive text that explains the image content, which can improve search visibility and accessibility. It should be concise, relevant, and include keywords naturally to contribute positively to SEO.

Additional Comment:

Alt text should be descriptive yet concise, typically under 125 characters.
Use alt text to provide context for images that are content-relevant, not for decorative images.
Incorporate relevant keywords naturally, avoiding keyword stuffing.
Alt text improves accessibility, which is a ranking factor for search engines focused on user experience.
Ensure every image on your site has alt text to maximize SEO benefits.

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How does alt text impact a website's search ranking?

Asked on Dec 09, 2025

Answer

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